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Pembroke (formerly ListenUP! Canada)

157 Alfred St
K8A 2Z9 Pembroke
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Pembroke (formerly ListenUP! Canada)

We are proud to announce that ListenUP! Canada is now part of the HearingLife family. The signs are changing, but our people and our commitment remain the same. At HearingLife, your hearing is our expertise. To learn more about the name change visit:

We have proudly served the Pembroke area since 2012! We offer free, no obligation hearing tests and a wide selection of brand-name hearing aids and assistive listening devices at affordable prices. Our hearing aids come with our exclusive Don't Worry, Be Happy Guarantee, which includes everything you need for three years, including batteries, lowest price and satisfaction guaranteed. Call us to book your appointment and find out about our current promotion. We?re open Monday-Friday, 8am-4pm.

We are located at 157 Alfred Street, main floor, at the corner of Mary and Mackay Street, by the Mary Street Bridge. Free parking is available. 

Our hearing center in Pembroke, ON offers no cost hearing tests by a certified hearing healthcare professional. We carry an affordable, broad selection of brand-name, digital hearing aids and assistive listening devices. Hearing aids at HearingLife (formerly ListenUP! Canada) come with our exclusive Expert Care Guarantee, which includes everything you need for three years, even the batteries, lowest price and satisfaction guaranteed.

Our office is committed to customer service excellence and provide our products and services in a manner that respects the dignity and independence of everyone, including people with disabilities. We are committed to preventing, identifying, and removing barriers that impede the ability of people with disabilities to access our hearing healthcare facilities. We recognize that persons with disabilities may require certain accommodations in order to fully access our products and services and we strive to provide the necessary accommodations when evident or requested.

Our Staff

  • Brandie Beaudrie

    Hearing Instrument Specialist

    Brandie is a Hearing Instrument Specialist who joined the HearingLife (formerly ListenUP! Canada) team in 2017. An Ottawa Valley native, she graduated from the Hearing Instrument Specialist program at Conestoga College in 2010. After graduating Brandie worked for several years in the hearing healthcare field in Toronto before moving back to the Valley. Wearing hearing aids herself Brandie can relate to the hearing impaired public.