Team Homan Partners with HearingLife to Amplify Awareness Around Hearing Health
Toronto, ON – September 8, 2025 – HearingLife, Canada’s leading hearing healthcare service provider, is proud to announce a new partnership with Team Homan, one of the world's most decorated and recognized curling teams. This collaboration brings together two champions in their respective fields to raise awareness about the importance of hearing health across Canada.
As Team Homan prepares for a pivotal season that includes competing in the 2025 Canadian Olympic Trials, HearingLife will proudly appear on the back of the team’s jerseys throughout the 2025–26 campaign. The partnership also includes custom content pieces and community-driven activations to educate Canadians about hearing wellness and access to care.
“We are thrilled to support Team Homan in their journey toward Olympic success,” said Anna Shaw, Senior Manager of Brand Development at HearingLife. “This is more than a jersey sponsorship—a values-based partnership that aligns with our commitment to helping Canadians hear better and live fully.”
For Rachel Homan, skip of Team Homan, the partnership hits close to home. “Hearing health is something my family has had to navigate and are happy to share to help other families,” Homan shared. “We’re proud to team up with HearingLife to help amplify the importance of hearing tests and inspire more people to use technology to improve their quality of life.”
The collaboration will also include features with Team Homan that highlight the importance of early hearing assessments and access to hearing care, along with appearances at select events where fans can meet the team and learn more about HearingLife’s services.
About HearingLife
HearingLife is Canada’s leading provider of hearing care, with over 350 clinics across the country. We are committed to enhancing the lives of individuals and communities through personalized care and state-of-the-art hearing solutions. Our team of hearing care professionals works closely with each individual to deliver tailored hearing solutions that meet their unique needs and lifestyles.
We offer a full range of services, including free hearing tests, advanced hearing technology, and extensive support and aftercare.
At HearingLife, our mission is to provide exceptional care, ensuring every individual can enjoy the sounds that matter most.
Learn more at www.hearinglife.ca.
About Team Homan
Team Homan, from the Ottawa Curling Club, made waves as Team Canada at the 2018 Winter Olympic Games following their hometown victory in the 2017 Roar of the Rings. Their 2024–25 season was a triumph, finishing with a 75–8 record and reaching the final in every event they entered. Along the way, they went undefeated to win the Scotties Tournament of Hearts, defended their world title, and added two more Grand Slam victories to bring their career total to 17. Rachel Homan and Emma Miskew, curling partners for over two decades, now hold titles as three-time World Women’s Curling Champions and five-time national champions. Joined by Sarah Wilkes, a former Scotties champion, and Tracy Fleury, the former #1 Canadian-ranked skip (2021–22), the team has solidified its position as the #1 ranked curling team in the world.
Learn more at www.teamhoman.ca.
