Oticon Intent™: The New Personalized Hearing Innovation

What if there was a hearing aid that understood what you wanted to listen to?
As the name suggests, Oticon Intent™ recognizes when your listening intentions change, notices when you're moving and adapts accordingly.

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Experience the difference with Oticon Intent™ today!

How the technology works

The sensors pick up on how you move, how you interact, and all the sounds around you. This way, Oticon Intent™ knows exactly what you need and adjusts to make sure you hear just right in any situation.

Let's say you're at a busy restaurant. The sensors notice the chatter of people around you, the clinking of glasses, and the sizzle of food cooking in the kitchen. But they also detect that you're focusing on the conversation with your friend across the table. Oticon Intent™ recognizes this and adjusts your hearing settings accordingly, making sure the conversation comes through clearly while toning down the background noise.

But it doesn't stop there. As you move around throughout your day, whether you're walking, sitting, or even exercising, these sensors continue to adapt, ensuring you have the best listening experience in every situation.

In essence, Oticon Intent™ is like having a smart, personal assistant for your ears, constantly working behind the scenes to make sure you hear exactly what you need to.

Your hearing is unique. Your hearing solution can be, too.

As hearing care professionals, we take Oticon Intent's personalization abilities to the next level.

Since you’ve had a hearing test with us, we want to express our continued commitment to your hearing health journey. Your hearing is a crucial part of your overall wellbeing, and we believe the right hearing technology can make a significant difference in your daily life.

Introducing the latest innovation to hit our shelves, Oticon Intent™️
It’s difficult to know if hearing aids are the right next step when you haven’t experienced the technology hands-on, which is why we’re writing to you today.

This device is more than just a hearing aid.
it’s a gateway to enhanced communication. New technology can do so much. We take it to the next level by adding a personal touch. With our personalization, we ensure the new technology fits into your lifestyle and does what you need it to.
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Exciting Technology and Features Found in Oticon Intent™

The outstanding innovation inside Oticon Intent™ helps keep you at your best.
Live fully and intentionally with a next-generation hearing solution designed to fit seamlessly into your life.

Intuitive listening experience
Drawing inspiration from advancements in AI technology, Oticon Intent™ is designed to adapt and respond to your individual needs in real-time. It utilizes innovative sensor-driven technology to analyze your movements, environment, and conversations, ensuring that you never miss a moment of clarity.

Made to fit you – everywhere
Designed for you, wherever you go. The world's first user-intent sensors detect what sounds are important to you at any given time, adjusting seamlessly so you can stay focused on what matters most to you² in any environment.

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Works naturally with your brain

Oticon Intent™ follows how your brain naturally handles sounds. Research shows that our brains work best when they can hear everything around us. It also makes sure all sounds³ are balanced, so you can hear comfortably and clearly.

Handles disruptive noises
Thanks to two innovative stabilisation features, you can relax knowing that your sound quality⁴⁵ won't be disrupted by things like wind, hair, glasses, or other irritating sounds.
Discreet, rechargeable, and powerful
Oticon Intent™ is so discreet you'll forget you're wearing them. Plus, with a rechargeable battery that lasts up to 20 hours on a single charge and quick recharging, they're always ready when you need them.
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Easy control and customization
With the Companion App, you can effortlessly control and personalize your hearing aids, locate them if misplaced, take calls, connect to your devices, and even chat with a hearing care professional—all at your fingertips.


  1. Santurette, et al. (2020). Oticon More clinical evidence. Oticon Whitepaper.
  2. Brændgaard/Zapata-Rodríguez et al. (2024). 4D Sensor technology and Deep Neural Network 2.0 in Oticon Intent™. Technical review and evaluation. Oticon whitepaper.
  3. O’Sullivan, J., et al. (2019)
  4. Gade et al. (2023). Wind & Handling Stabilizer – Evidence and user benefits. Oticon Whitepaper.
  5. Santurette et al. (2023). SuddenSound Stabilizer – Evidence and user benefits. Oticon Whitepaper.

*Some conditions apply, see clinic for details. A comprehensive hearing assessment is provided to adults ages 19 and older at no cost. The results of this assessment will be communicated verbally to you. If you request a copy of the Audiological Report, an administrative fee will apply (fees do not apply in Saskatchewan). Child hearing tests are conducted at select locations for a fee, please contact us for more information. Not applicable to Quebec residents or industrial hearing tests. +Financing options available for adults 19+. Financing options as a function of customers’ credit history. Financing provided by HearingLife’s credit partner, Affirm. On Approved credit based on soft credit check. Ask your clinician for more information.